Coverage in ET

Economic Times (ET) recently covered our mobile email offering... Titled Net4Nuts Rings in Pull Email (by Kamran Sulaimani) the story seems to have appeared in most editions of ET.

What surprised me most was the kind of response it invoked. I got a call from one of the mobile operators requesting more information. A person from an industry association also contacted me saying that their members (mostly SMEs) would largely benefit from a service like MeOnGo. Not only that, a couple of end-users also called to say this was a very handy service and that they would no longer need to scout for cyber-cafes for email access, when they are travelling.

Good to know that we are bang on target with our assumption that "mass-market" needs a mobile email service that caters to their needs (and their wallets).

Interestingly, the article positions MeOnGo as a replacement for Blackberry. While MeOnGo is also a mobile email service, the target audience, positioning, costs and features are aimed at a completely different segment / class of users. More on this in my next posting.